Articles published by "Nancy Frick"

Now & Next

Why Brand Storytelling Is so Important to Your Business: Our Brains Love a Good Story.

The love of storytelling is one of the most powerful, universal human characteristics. No other form of communication can even begin to engage the human brain so completely, so magically, and science supports this. Storytelling triggers a host of activity in our brains -- firing neurons, releasing dopamine and activating the cortex -- resulting in greater attention, enhanced memory of the information presented and a stronger, more emotional connection to the storyteller.