New testing was about to be implemented in Delaware. In the face of daily negative news stories, Deardorff was engaged to educate schools, teachers, parents and the greater community about Smarter Assessment, and how the new testing would help prepare students for a better future.
Deardorff created key messaging across a range of target audiences, all under the banner Ready for the Real World. To draw greater attention to the new testing, we refreshed the existing website, DelExcels, with a new home page and landing page devoted to Smarter Assessment. We also created and posted important assets, including detailed FAQs to answer questions about the new testing system.
Addressed the concerns of Delaware parents and educators with clear, compelling messaging
Elevated Smarter Assessment on DelExcels.com without overshadowing the existing content
Added a wealth of new resources to the site and tagged it by audience