User Experience Wireframing (UX Design) and User Interface Design
Information Architecture
User and SEO Analytics
Application Management and Reporting
anything
you or we
can think of!
We complement serious capabilities with the
free-spirited thinking of our integrated creative
and technology teams to deliver often unexpected
solutions that move business forward.
Determine if primary external quantitative or qualitative research is needed.
Gain additional insight into the positioning and branding opportunities available.
Determine positioning options in the context of your audience's needs and wants, and the competitive environment.
Identify and map brand characteristics.
Extend the positioning statement and brand promise into a Positioning Declaration that contains the proposed brand personality, initial positioning language, brand characteristics and brand promise.
Develop a Brand Matrix to show areas of exclusivity and overlap.
Develop corresponding Key Messaging Platforms, including what they think today (based on research), new messaging, and what they will think tomorrow for each target audience.
Based on the approved Positioning Declaration, develop two to three different creative concepts that will provide for true differentiation. These concepts will bring the selected positioning and brand statement to life and illustrate their extendibility.
Demonstrate the power of the brand and expression by testing applicability across multiple channels.
Present Brand Expression Concepts. The selected concept will form the basis for recommendations on logo usage, identifier to parent organization, typography, color palette, grids, photography, Web styling and voice.
Measure the reactions, perceptions and impressions of the desired target audiences using channel-specific techniques, from structured focus groups to informal polling.
Review findings and formulate recommendations.
Refine the brand based on target market input to deliver the desired results using the qualitative and quantitative measurements gathered during testing.
Determine approved initiatives for advertising, digital, public relations, collateral and media.
Develop an integrated timeline to launch and manage initiatives on an ongoing basis.
Develop all needed marketing programs, including potential print and electronic advertising campaigns, new website with complete digital contact/sales strategy, and marketing collateral.
