To help the public better understand the mission of Goodwill turning donations into jobs Goodwill enlisted Deardorff to completely re-think and re-engineer its website.
Deardorff delivered a modern-looking, responsive design that reflects the organization's multifaceted mission. We provided an entirely new and extendible content management system for organizing and sharing their wealth of content. We also integrated local case studies directly into the site's locator map so that visitors can see the Goodwill mission in action. With the site's new responsive design, visitors are now accessing Goodwill on all devices desktop, mobile and tablet.
Increased website traffic by 100% within six months, driving greater awareness of the mission
Increased usage on mobile devices from 5% to over 50%
As a trusted digital partner to Goodwill, Deardorff was tasked with enhancing and redesigning their mobile app. The Deardorff technology team built a brand new app capable of running on both Android and iOS devices with a single code-base.
The functionality of all features was significantly enhanced in the new app. A more powerful built-in GPS receiver allows users to find the nearest Goodwill store with a simple tap. Desired website content can now be synchronized with user preferences and accessed immediately, even when the app is closed. And a new donation calculator shows users how their donations translate directly into services for those in need.
Delivered a mobile-friendly way for customers to learn more about Goodwill
Tripled downloads of the app from 2,533 to 7,537 within a year of its launch
Saw locator interactions skyrocket with 2,922,796 since April 2014
Halloween is one of the biggest selling seasons for Goodwill. To help drives sales, Deardorff concepted, designed and developed a Halloween-themed landing page on the Goodwill.org home page. Leveraging Sony assets from the movie Hotel Transylvania 2, and encouraging visitors to “Be Your Own Monster”, we created Zinny’s Halloween Zone. This engaging site allowed visitors to generate costume ideas, share their ghostly ideas via social media, access makeup videos, locate Goodwill stores and preview the movie trailer. It was a monster of a hit.
Helped propel Halloween sales with a fun, energized promotional site